Growth is critical to business health and success regardless of the industry you operate in. As a SaaS company business owner, you need to use various forward-thinking tactics to boost profitability.

Three Impactful Marketing Tactics for Saas Companies

At Attractful, we work with SaaS companies of different shapes and sizes, helping them improve their marketing approaches and lead generation efforts. Our customized and well-planned approach brings in tangible and sustainable results. Here are some effective ways to catalyze business growth.
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‍1. Content Marketing

Businesses everywhere use content marketing as a brand-building tool. It helps drive traffic to their website, generate leads, and make more sales. Content has the power to provide consistent results and an excellent return on investment. Using the perfect combination of relevant and engaging content infused with SEO techniques such as long-tail keywords can help your investments bear fruit.

Most progressive marketers today recognize the importance of content marketing and are incorporating it into their overall marketing strategy. Today, consumer behavior has changed significantly and is driven by social, mobile, and search. When you combine good content and publish it extensively on various platforms, it increases the value of the content. It means that as a marketer, you can stretch your content's initial value. 

When you focus on content marketing consistently, you can see a compounded return on your investment. In addition, content helps to drive leads always compared to paid advertising methods that will provide results only until you continue spending. SaaS marketers should consider including content marketing in their digital marketing strategy.

2. Trialing Products

Another effective way of growing your SaaS company is to use product trials to generate leads. When you allow consumers to test your products, you give them the chance to experience how it performs rather than trying to sell it through sales representatives alone. You can make the product trials available through your company website, and they are a self-serve option. 

It means that you do not have to make any significant ongoing marketing investment to continue generating leads. While product trialing can provide an excellent return on investment, you need to keep a few aspects in view while launching this effort. Make sure that the consumers that are trying your product have a positive experience.

In many cases, this could involve providing a certain amount of support and onboarding depending on the product’s complexity and cost. Some mediums that work in this respect include automated emails, webinars, and one-to-one calls. Most companies use a combination of these depending on what works best for them. The product trials’ outcome can give you clarity about buyer intent.

When prospects invest their time to understand how your product works, they are more likely to buy it, and you should track these prospective consumers carefully. While conducting product trials, it is essential not to overwhelm the prospect yet demonstrate value cost-effectively and subtly. You might have to test which approach works; however, you can generate qualified leads and boost sales using product trials with ongoing efforts. 

3. Search Engine Optimization

Search engine optimization works in tandem with content marketing. It helps improve the visibility of your content so people using search engines such as Google etc., can access it easily. SEO involves a multi-pronged approach, which includes on-page and off-page SEO. Let's take a closer look at what these involve:

• On-Page SEO-On-page SEO allows you complete control, and you can create content that viewers would want to read, share, and link to. In addition, some aspects to keep in view include the use of descriptions and titles, internal linking, and a robust keyword strategy.
  

• Off-Page SEO- Most people believe that off-page SEO is all about link-building alone. While links are crucial, you need to ensure high-quality links from authoritative and trusted sites. When it comes to off-page SEO, quality is more important than quantity. Social media is another aspect that matters because links and shares from social media influencers are also quality indicators. Create a well-planned distribution strategy to gain a more significant number of shares and links.
  

In addition to the tactics mentioned above, you should incorporate Referral Marketing, Google AdWords, and Co-marketing in your SaaS business. There's no hard and fast rule in the combination of strategies you should use in your marketing strategy. It's crucial to test what works best and then tweak the approach for the best results. 

It is also good to work with digital marketing professionals experienced in catering to SaaS Marketing Companies' needs. They will assess your requirements and current strategies to create a robust and impactful marketing campaign. 
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For information about how we can help with your SaaS needs, please schedule a free consult through this form. One of the skilled experts at Attractful will call you shortly to discuss your requirements.