Marketing strategies are aplenty, and professional digital marketers like the ones at Attractful work diligently to create customized ones for our clients. We are committed to providing marketing tactics that will bring in the results they desire. As experienced professionals in the field, we know from experience that SaaS marketing is distinctly different from many other industries.
  

10 Effective SaaS Marketing Strategies 

Once the sale is made, other complex processes to focus on include churn rates, onboarding, calculations, and growth tracking to increase your ROI. SaaS marketers have to keep in view all of these and many other aspects while handling clients’ marketing requirements. Here are ten proven marketing strategies for SaaS companies:

1. Design A Marketing Strategy Specific To Your SaaS Product

Although SaaS is unique, you still need to position your marketing campaigns to encourage customers to buy your product. You must educate them about the methods you will use to tackle their business problems. Including a clear call to action catalyzes prospects to contact you. 

2. Add Content Marketing to the Mix

Content marketing is a crucial aspect of lead generation for a SaaS business. Publish valuable content on topics related to your product and industry online. Use online tools to identify topics based on search volume aligned to your product. You must always have a well-planned SEO strategy in place to boost site traffic. SEO and content marketing have to work hand-in-hand to ensure that what you post shows up online at various places on the internet. Higher rankings translate to increased traffic. 

3. Use PPC Marketing 

PPC (Pay Per Click) is a marketing strategy that can offer tangible results quickly. SEO and content marketing are crucial, but complementing them with a well-planned PPC strategy can prove beneficial. Your rival companies will be eager to pay for specific terms, and you need to set aside a budget to gain clicks for those terms. When investing in PPC ads, it is also necessary that you create attractive and exciting advertisements that help position and showcase your brand well.

4. Focus On Intelligent Referral Marketing

This is a digitalized form of word-of-mouth marketing. In this type of marketing, you encourage existing customers to refer your company and products through social media platforms or email to people they know. This strategy increases the potential for attracting qualified leads. 

5. Boost Industry Exposure

Customer testimonials and reviews are crucial in brand building. A large percentage of online buyers will read SaaS product reviews before making their purchase decision. This aspect makes it essential for your company to feature on SaaS review sites like G2Crowd. Your presence on these sites helps convince potential customers that you are a credible business and that they should contact you. 

6. Offer Limited Choices

Although this may seem contradictory to what you believe you should be doing, it’s best to keep things simple and offer your customers limited choices. While it's vital to have feature-rich products, you can limit the number of plans, each providing particular value. It helps make selecting a suitable product more manageable for your customers, translating to rich dividends for you.

7. Mention Pricing Clearly 

It's common for SaaS companies to be ambiguous about pricing on their website. This approach aims to generate interest and urge customers to call the company for precise pricing information. However, most customers are frustrated with the lack of clarity in pricing as it hampers them from making a purchase decision quickly. You must mention your pricing structure clearly, so customers know how much value they are getting while encouraging them to call you for clarification. 

8. Follow a Freemium Marketing Model

SaaS Marketing must incorporate free trials and demos, regardless of your product. When customers try your product, it helps them determine its functionality and usefulness and decide whether they want to buy. Therefore, it's a good idea to display free-trial-related information clearly on your business website. 

9. Make Signing Up Straightforward 

Have a solid marketing strategy to drive more traffic to your website. In addition, you need to simplify the sign-in process. Potential customers will veer away from your site if you ask for too many details in multiple fields. Keep the sign-up process straightforward and ask only for critical information from customers.

10. Enhance UX

If you want to retain your customers, you need to prioritize customer service. Maximizing customer lifetime value is about differentiating yourself from the crowd (which may have SaaS products very similar to yours). Highlight your product's salient feature but also offer superior customer service. It is the best way to show potential and existing customers the value of opting for or continue using your products. 

For information about how we can help with your SaaS needs, please schedule a free consult through this form. One of the skilled experts at Attractful will call you shortly to discuss your requirements.