The world of software is highly competitive, and surviving and thriving here is all about planning your marketing strategies to drive traffic and increase sales. At Attractful, we aim to provide our clients with efficient and professional digital marketing solutions to bring measurable and sustainable results. 

Five Effective Ways to Market your SaaS Business

While there are many different ways to market your SaaS company, here we are discussing five of the most effective:

1. Use Automation In Your Sales Efforts

Selling your product involves using a specific sales philosophy and actions, and this is called sales motion. It ensures that your sales team has a clear idea of the sales approach they need to use, whether they are doing it correctly. There are several benefits to using automated sales motions such as:

• Provides better visibility and helps you pinpoint qualified leads effectively
• Helps save you time which you can dedicate to cultivating and converting new leads
• Enables you to integrate existing systems and CRM seamlessly

2. Alter Your Registration Flow for SaaS Product Purchases 

Marketing is far more than just advertising and spreading the word about your products and services. There are several ways to improve your conversion rate, and tweaking your registration process for customers wanting to buy your product is one way to do this. Here are some effective ways to achieve this objective:

• Set up a two-step checkout rather than a one-step checkout to up conversion rates by at least 10 percent. 
• Use Google, Twitter, Facebook, or other third-party authentication methods. Prospects would be able to register easily without having to verify their email. 
• Simplify the sign-up process by having a minimal number of mandatory fields. If there are too many details to fill in during registration, it can deter prospects.

3. Use The Product-Led Marketing Strategy 

The product is the focal point in this business model and is used for customer acquisitions, conversions, and retention. Traditional promotional tactics take a backset, and word-of-mouth marketing is given more weight. A product-led freemium strategy can help you scale faster, spend less while improving customer satisfaction ratings. The three different freemium models you can use in your SaaS business include:

• Offer limited features to free users
• Reduce usage or capacity to free users by setting limits in data/storage quotas 
• Reduce access to self-help resources and customer support to all free users
  

This approach will help boost your marketing efforts increase links to your website and leads. 

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4. Focus on Creating Content 

Content marketing is a tried and tested growth strategy that most fast-growing SaaS companies use. Content creation involves posting videos and blog posts on topics related to your area of expertise. The marketing-related articles you create should revolve around your SaaS product and related issues as it helps drive more prospects to your sales funnel, increasing conversions. 

More content translates to more backlinks, boosting brand awareness. You must also support your content marketing with webinars and calls for better conversions. Focus on best practices in content marketing to get a higher return on investment.
Here are a few tips:

• Write on commonly searched topics
• Create valuable content for your target audiences and not just for search engines. 
• Make all your content scannable by using shorter paragraphs, subheadings, and bulleted/numbered lists.
• Include images or infographics in your blogs posts or articles to catch reader/viewer attention and keep them engaged
• Add captions to all the images and videos you post
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5. Allow Customers to Make Immediate Bookings Via Calls

Most prospects want to discuss their requirements with a knowledgeable salesperson who can provide them with the information they need regarding your SaaS product. They are more likely to convert when they get this assistance promptly. 

If your sales team connects with customers instantly when they book a demo/sales call, it can help increase conversions. Useful appointment-scheduling software exists that allows prospects the functionality to choose a date and time your sales reps to contact them. 

A quick response enables your sales team to strike when the iron's hot. The reps can answer queries, clear doubts, and explain your product's features, pros, and cons, helping customers make a better-informed purchase decision.

These are just some ways in which you can market your SaaS company. Work with experienced and knowledgeable marketing professionals who discuss various strategies and craft a marketing plan to bring quicker, effective, and more sustainable results. They will use the strategies mentioned above along with other digital marketing efforts for the best results.

For information about how we can help with your SaaS needs, please schedule a free consult through this form. One of the skilled and knowledgeable experts at Attractful will call you shortly to discuss your requirements. We work closely with you and craft the perfect marketing strategies for your SaaS company.