CLIENT SUCCESS STORY
John Dillard, Two-Time Founder; Advisor; Investor talks about what it was like working with Attractful.
“Attractful’s integration and measurable results helped drive our growth and acquisition success. Their approach ensured we become favorably positioned for acquisition in 2022.”
John Dillard
Two-Time Founder; Advisor; Investor
United States
SaaS Security Compliance
7+
ThreatSwitch was a SaaS company specializing in security compliance software. Founded by John Dillard, the company developed innovative solutions to tackle complex operational challenges in the security and compliance sectors.
THE CHALLENGE
For an early-stage tech company like ThreatSwitch, achieving rapid growth while preparing for acquisition required top-level marketing solutions. However, hiring a full-time, experienced Chief Marketing Officer was not financially feasible.
Additionally, ThreatSwitch needed a marketing partner with expertise in selling SaaS solutions to enterprises and a commitment to measurable, sales-related results.
“We really wanted someone who, besides having a broad range of capabilities, understood the unique challenge of selling software. It was critical for us how Attractful used content marketing, relationship building, and sensitive marketing automation to deliver leads to our sales team.” - said John.
THE SOLUTION
Attractful seamlessly integrated into ThreatSwitch’s team, bridging the gap between marketing and sales. Our approach focused on:
Content marketing: Crafting compelling content that resonated with ThreatSwitch’s core target audiences
Lead generation: Leveraging multiple channels and trying out creative approaches to drive high-quality leads
Marketing automation: Streamlining lead nurture processes helped convert more opportunities while increasing cost-effectiveness
John emphasized the importance of measurable results, which Attractful delivered through a quantitative approach to marketing and lead gen.
THE RESULTS
Attractful strategies lead to definitive improvements in key metrics:
The average deal size doubled in just one year
The conversion rate of early-stage pipeline opportunities went up considerably
The volume of opportunities saw a many-fold increase, boosting the sales pipeline quality
Most importantly, ThreatSwitch was successfully acquired by Sign In Solutions in 2022, a little over a year after starting to work with Attractful.
$4.8M
ADDED IN ARR
40%
INCREASE IN ACV
“When you’re trying to raise capital or get acquired, measurables are everything. It was critical for us to work with someone who had demonstrated experience and a commitment to delivering quantifiable results.”
We have a demonstrated ability to deliver significant increases in deal size and conversion rates
We provide top-quality marketing solutions tailored to your needs and budget
We leverage data-driven strategies to prepare SaaS companies for the next stage of their growth journey
We'd love to help you grow your business with our affordable and innovative services.
Attractful provides enterprise marketing strategy to SaaS companies, helping them build a better brand and grow their business.
