CLIENT SUCCESS STORY
Ryan Higley, Creative Director at Network Leader talks about what it was like working with Attractful.
"We are set up for success in a way that we can handle as a small team. We are creating new contacts, trying different things, and reaching out to all our potential clients systematically."
Ryan Higley
Creative Director at Network Leader
Colorado, United States
Leadership Development / Network Science
5+
Network Leader equips organizations with data-driven tools to strengthen the professional networks of their key individuals, enhancing areas such as talent retention, well-being, productivity, and innovation. Their flagship product, Leader Network Diagnostic (LND), provides actionable insights through detailed network analysis.
THE CHALLENGE
With no formal marketing system in place and a small, part-time team, Network Leader struggled to consistently reach new prospects or convey the unique value of their offering. They needed a marketing partner who could understand their niche market, develop new ways of attracting leads, and spark growth systematically.
“We hadn’t had a formal marketing presence — and we knew we couldn’t grow outside of our bubble without one. Our sporadic webinars and eBooks weren’t enough to be seen as legitimate with people who didn’t already know us.”
THE SOLUTION
Attractful developed a tailored, scalable system to address Network Leader’s unique needs. This included:
HubSpot CRM setup: We implemented a robust CRM, helped Network Leader demystify inbound leads, streamline communication, and target with precision
A sustainable content “engine”: By creating a rhythm of regular content, including blogs, emails, and webinars, we helped Network Leader expand their reach
Systematic prospect outreach: Attractful developed strategies to target and reach new audiences, ensuring Network Leader grew beyond their internal networks
Ryan also recognized that Attractful was “open to learning” about Network Leader, which delivered the needed flexibility.
THE RESULTS
Attractful worked closely with Network Leader to creatively position their niche product, offering guidance on messaging, audience targeting, and campaign execution. Here are the outcomes:
Consist content output increased brand visibility
Expanded reach generated new opportunities, increasing the sales pipeline
Lead management system fully implemented, scaling efficiently with new contacts
100%
NEW HUBSPOT CRM
10+
LIVE EVENTS HOSTED
“The experience is great. Attractful even shared new creative avenues that we can try to reach our goals. That proactivity is amazing.”
We understand small teams, delivering flexible marketing solutions that scale without overwhelming your resources
We ensure your team not only adopts tools like HubSpot but knows how to use them effectively
We offer creative, out-of-the-box strategies to help you break into new markets, with solutions that are built to grow (with) your business
We'd love to help you grow your business with our affordable and innovative services.
Attractful provides enterprise marketing strategy to SaaS companies, helping them build a better brand and grow their business.
