CLIENT SUCCESS STORY
Jae Shin, CEO and Co-Founder of Unify talks about what it was like working with Attractful.
“All the checkboxes have been checked out. A clear win for us, considering where we are today versus where we were before. I feel like we’re leap years ahead.”
Jae Shin
CEO and Co-Founder of Unify
Toronto, Canada
PropTech
7+
Unify’s LIV platform is a SaaS PropTech solution designed for multifamily, commercial, and student properties. It enhances tenant experiences and real estate operations by automating key workflows such as communication, amenity booking, maintenance, and community management - all from a single app.
THE CHALLENGE
Unify had a market-proven product and a major client but that wasn’t enough. The next step was diversifying and expanding their market share - and for that - they needed a partner to help them enhance brand awareness and execute a go-to-market strategy.
Operating lean, they couldn’t justify a full-time sales and marketing team, so they sought experienced go-to-market specialists who could help them build the foundations for growth.
“We were tech-focused and needed to build our marketing and sales game from scratch. We wanted a mechanism that we could use to go forward. We needed to build a brand voice and brand awareness around it. And I think we’ve come a long way.” - said Jae.
THE SOLUTION
Attractful stepped in as Unify’s marketing partner, providing a multi-faceted marketing game plan that aligned with their lean operations. Over six months, Attractful’s team built and implemented:
HubSpot CRM implementation: Setting up a robust CRM system for streamlined lead management
Sales enablement assets: Developing marketing materials that aligned with the sales strategy, including a product webinar
Compelling copy and content: Overhauling the key website pages to maximize performance; Creating blogs, emails, and LinkedIn content to build brand awareness
While the focus of Attractful’s campaigns was on highlighting LIV’s core features and advantages, Michelle Ock (Unify’s Director of Strategy and Operations), noted:
“When Attractful came in - it was a blank slate. You created a much more robust brand out of our product. You helped get our name in front of our prospects and generate great marketing content. All of those are wins for us.”
THE RESULTS
Attractful’s strategic approach delivered transformative results in a short time span:
A scalable marketing system set in place
Brand differentiation clearly sets LIV apart from competitors
LIV’s digital presence positions them as a major PropTech force
100%
NEW HUBSPOT CRM
2-3X
MARKETING CONTENT
“We started from zero. A lot of the things we’ve done and achieved are new territory. Those will be great foundational pieces we can build upon. I’m really proud of what we’ve achieved.”
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