CLIENT SUCCESS STORY

Atlantic Bridge

Struggled with HubSpot and needed Digital Marketing expertise

Peter Nealon, Founder & Owner of Atlantic Bridge Corporation talks about what it was like working with Attractful.

Website Rebuild

Search Engine Optimization (SEO)

Data

“I have the evidence to back it up, our applications are up 40% from 2020 - we have data to point to the success of our working together.”

NAME

Peter Nealon

TITLE

Founder and Owner of Atlantic Bridge Corporation

LOCATION

Newport Beach, CA

INDUSTRY FOCUS

Education

YEARS IN BUSINESS

34+

SOCIALS

Who Is Atlantic Bridge?

Atlantic Bridge is the North American Correspondent for the Irish Medical and Dental Programs. Currently Atlantic Bridge has approximately 2,000 medical/dentistry students enrolled in Irish Universities. Atlantic Bridge provides a marketing & applications service throughout North America and provide advisory services to students and universities on the various funding programs available to students and the complex regulations that surround these government funding methods.

Recruit students in Canada to study in Ireland. The business over time hasn’t changed much, but we have become somewhat of a brand name in the area. Are a Plan B solution for students who don’t secure their studies in North America. There are challenges in accessing North American schools and we solve that problem.

We are a small business with a team of about 8 people and an army of fractional executives including Adam and his team. We also work with experts in legal, accounting, etc.

What Obstacles Were You Facing?

Website Rebuild

We engaged a company in Ireland that came highly recommended but were disappointed in what they were able to deliver. It became clear fairly quickly they wouldn’t be able to deliver what they promised. You can hold their feet to the coals, express dissatisfaction but that isn’t helpful. You just want to get the project done.

Search Engine Optimization (SEO)

We needed to maintain links and keywords to ensure the website didn’t lose it’s rank during the transition. We were at risk of losing all of our SEO progress in the transition - no one flagged this until Adam entered the picture.

Data

Pen and paper tracking of data before starting with Attractful and implementing HubSpot. Needed to build out the dashboard and create a connection between the portal and HubSpot. Empirical evidence: it’s so obvious you stop looking at it.

How Did Attractful Help?

It became very clear very quickly, that Adam had the full set of skills we needed to cover everything that we were trying to accomplish: integrating HubSpot with our portal, our website, developing SEO side of our website and a myriad of other skills that came into play from design, efficiency, training.

Training of staff was absolutely priceless, he was so gracious with his time. The success of what we achieved: we doubled the number of apps we had back then, with a process that is fairly seamless, efficient, our staff are now comfortable using these software and platforms.

As a business owner, the value for money was huge and should be noted.  Attractful was wonderful in their approach - we get you set up, we sort it out, it will cost you some money, then will operate with minimal maintenance. He did what he said he would.

Others in the industry continue to work as partners with Attractful, even through thorny projects. It is a real talent to manage that.

What Were The Results?

Adam could assess the situation for what it was, identify the moving parts and how they were supposed to work together. He took charge of the project and was able to demonstrate it’s not just your website. It’ your website, portal, and HubSpot. What we wanted was achievable but we had to assess all of the moving parts and put it together. With Adam’s guidance, we were able to finish the project.

40%

APPLICATIONS

75%

STAFF PRODUCTIVITY

“We wouldn’t sleep at night without Attractful. They would be very hard to replace, if not impossible. They are able to speak to us in a way that doesn’t go over our head, cheerlead us, encouraging, interpersonal skills are top-notch.”

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